Clear Amazon seller definitions
A practical reference for the identifiers, financial terms, inventory states, advertising metrics and evidence labels used in Amazon seller investigations. Each definition includes the boundary NAVINES IQ keeps visible before a seller acts.
Last reviewed September 2, 2026. Definitions describe the public NAVINES IQ interpretation and do not replace Amazon documentation, account-specific guidance or professional advice.
The disciplined review of seller-authorized operational evidence across sales, orders, finance, listings, pricing, inventory, FBA and other supported Amazon sources.
NAVINES IQ context: NAVINES IQ keeps marketplace, period, currency, source, freshness and availability attached to the investigation.
Amazon data returned for a seller account after that seller deliberately authorizes an application and the required roles are available.
NAVINES IQ context: Authorization does not guarantee that every endpoint, report, field, marketplace or historical period will be available.
The specific Amazon marketplace attached to a returned result, such as the United States, United Kingdom, Germany or Japan.
NAVINES IQ context: NAVINES IQ does not silently combine marketplaces or currencies when the underlying values are not directly comparable.
Amazon Standard Identification Number, the catalog identifier Amazon assigns to a product detail-page record.
NAVINES IQ context: An ASIN identifies catalog context; it is not a substitute for the seller-specific SKU or FNSKU.
A seller-defined stock keeping unit used to identify a specific listing or inventory record in the seller's operation.
NAVINES IQ context: Exact SKU matching helps prevent unrelated products with similar titles from being joined together.
Amazon's fulfillment-network identifier for a seller's FBA inventory unit.
NAVINES IQ context: FNSKU context can help trace inventory condition, movements and storage evidence without confusing another seller's units.
Fulfillment by Amazon, a service in which Amazon stores inventory and fulfills eligible customer orders for a seller.
NAVINES IQ context: FBA evidence can include fulfillable, reserved, inbound, researching, aged and unfulfillable inventory states when returned.
The offer Amazon highlights for purchase on a product detail page when an eligible offer is selected.
NAVINES IQ context: Featured Offer context is marketplace-specific and does not guarantee future selection or sales.
The returned Amazon-side amount after Amazon-recorded fees, refunds, reimbursements and adjustments for the relevant financial scope.
NAVINES IQ context: Amazon net proceeds are not net profit because product cost, advertising, tax and external expenses may be missing.
An Amazon financial grouping that reconciles transactions for a payout period.
NAVINES IQ context: Settlement dates and totals can differ from order dates and transaction-event dates, so the source period must remain visible.
FBA inventory grouped by how long units have been stored in Amazon fulfillment centers.
NAVINES IQ context: Age buckets can support storage-pressure investigation, but monetary exposure requires seller cost and applicable fee evidence.
FBA inventory Amazon reports as lacking the expected active, buyable listing relationship.
NAVINES IQ context: The inventory and the exact listing relationship should be verified before choosing a seller-controlled resolution.
An amount Amazon records to compensate a seller for a qualifying inventory or transaction event.
NAVINES IQ context: A reimbursement should be reconciled with its original event and any later reversal before drawing a financial conclusion.
Advertising cost of sales, calculated as advertising spend divided by attributed sales for a compatible scope and period.
NAVINES IQ context: ACOS depends on the report, attribution window, currency and returned sales definition; it is not complete profitability.
Return on ad spend, calculated as attributed sales divided by advertising spend for a compatible scope and period.
NAVINES IQ context: ROAS measures attributed revenue efficiency, not product margin or complete business return.
Sales Amazon associates with advertising activity under a specified attribution window and reporting definition.
NAVINES IQ context: Attributed sales should not be silently added to total seller sales because the datasets answer different questions.
The time relationship between the underlying business event, the source update, the report period and the moment the result was retrieved.
NAVINES IQ context: Freshness is source-specific. A recent order and a completed historical report may be accurate while reflecting different update times.
A hypothetical calculation built from explicit seller assumptions and compatible returned evidence.
NAVINES IQ context: A What-If result is not an Amazon forecast, guarantee or actual marketplace outcome.
