Context before comparison
Confirm the seller, region, marketplace, currency, period, source and freshness before comparing two values.
Evidence model and source transparency
Amazon Seller Intelligence Methodology
NAVINES IQ treats Amazon seller intelligence as an evidence process, not a single score. Each investigation starts with the authorized seller, marketplace, period, currency and source before it explains what changed or what deserves attention.
Last reviewed September 2, 2026. This reference describes the public operating method and its limits; actual availability still depends on the connected account and the data Amazon returns.
Quick definition
What Amazon seller intelligence should preserve
Amazon seller intelligence is the disciplined review of seller-authorized operational evidence across orders, sales, finance, listings, pricing, inventory, FBA and other supported sources. A reliable result preserves marketplace, period, currency, source, freshness, availability and the distinction between fact, estimate and scenario.
Source coverage matrix
Every source answers a different seller question.
| Evidence area | Questions it can support | Context kept visible | Important limitation |
|---|---|---|---|
| Orders and salesAmazon Orders API | Which orders and items were returned, what changed in a selected period, and which products contributed to the movement? | Marketplace, order status, fulfillment channel, requested period, product identifiers and returned monetary context. | Recent orders, order items and sales intervals can differ in timing and scope. Missing buyer data is not treated as an analytical gap. |
| Finance, fees and settlementsAmazon Finances API | Which financial events, fees, refunds, reimbursements and settlement records explain the returned money movement? | Transaction type, event date, settlement period, marketplace, currency and the exact financial source. | Amazon net proceeds are not seller profit. Product cost, advertising, tax and external expenses require separate evidence. |
| Products, listings and pricingAmazon Listings Items API | Which SKU, ASIN, listing status, issue, restriction or returned price deserves a closer review? | Exact seller and marketplace identifiers, listing state, returned attributes, issue codes and price source. | A missing image, attribute or offer field does not prove that the underlying Amazon record is absent. |
| Inventory and FBAAmazon FBA Inventory API | How much inventory is fulfillable, reserved, inbound, researching, aged, stranded or otherwise unavailable? | Marketplace, SKU, ASIN, FNSKU, inventory state, report period and fulfillment-center evidence when returned. | Inventory states come from different endpoints and reports. Total units are not automatically sellable units. |
| Seller performance and availability | Which supported seller-performance signals or unavailable capabilities need verification next? | Account, role, region, marketplace, period, source status and report availability. | Selected performance signals are not complete Account Health, and an unavailable report is not a positive result. |
| Amazon advertising | Which campaign, target, search term, placement or advertised product explains returned spend and attributed performance? | Advertiser profile, marketplace, currency, attribution window, report period and report status. | Advertising Intelligence uses a separate Amazon Ads authorization, Dashboard and GPT. It is not silently merged into Seller Intelligence. |
Interpretation principles
Actual, estimated and hypothetical stay separate
Returned facts, Amazon estimates and seller-provided What-If assumptions receive different labels and are never blended silently.
Missing data remains missing
Empty, pending, role-limited and unavailable results are reported as distinct states instead of becoming fabricated zeros or conclusions.
Seller control is the final boundary
NAVINES IQ investigates and explains. It does not edit listings, prices, inventory, orders, fulfillment, refunds or buyer messages.
Frequently asked questions
What is Amazon seller intelligence?
Amazon seller intelligence is the disciplined review of seller-authorized operational evidence across orders, sales, finance, listings, pricing, inventory, FBA and other supported sources. A useful result keeps marketplace, period, currency, source, freshness and limitations attached.
Does NAVINES IQ combine every Amazon dataset?
No. Coverage depends on the connected account, approved roles, region, marketplace, requested period, report eligibility and what Amazon returns. Unsupported or unavailable data remains explicit.
Is Amazon net proceeds the same as profit?
No. Amazon net proceeds describe returned Amazon-side financial movement. Profit requires product cost and may also require advertising, freight, tax and other external expenses.
Can NAVINES IQ act on a recommendation?
No. NAVINES IQ is read-only. Sellers verify material conclusions and make approved changes through Seller Central or another authorized seller-controlled workflow.